What does 
offer?
The core business is direct response media buying. However, the specialist nature of the business has provided us with a very broad understanding of all aspects of the business and an ability to tackle a broad range of issues:
Media Buying and PlanningResults Analysis
Creative
Telemarketing and Fulfilment
Company Formation
Competitive Overview and Product Assessment
Home Shopping and Reader Offers and Catalogue
Pan-European advertising
Our extensive experience of direct response ensures that our media plans minimise risk and initial outlay for every one of our clients.
Through a network of selected partners and media contacts we are able to undertake planning and buying assignments across all major European countries. We also offer a fully integrated service in both Australia and South Africa.
Media buying is undertaken with the utmost attention to detail. We know the importance of profit and constantly monitor every aspect of a campaign's performance.
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Information, information and more information.....
This is the most important aspect of any direct marketing campaign and the key to achieving profit and ongoing success.
Our obsession with the details enables us to hone media rates appropriate to each client's product or service.
Direct response campaigns are, in most cases, judged on the quantity and quality of the response achieved. We therefore
pride ourselves on our ability to analyse every aspect of a campaign's performance. The results of every campaign that we buy are
measured against pre-determined criteria with the data regularly input into a database customised for each client and product.
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A full creative service is available. Many years of working in this business has enabled us to hone the cost of broadcast production to a very competitive level and we are fully aware of the consequences that expensive production estimates have on the profitability of direct response products.
The service offered will either take a concept from script to screen or adapt existing footage.
The creation of commercials (either long-form or short-form) or the adaptation of footage is willingly taken on for any European country. This also includes clearing commercials for broadcast use in all European countries - including the UK, arguably the most difficult market of all for this category of advertising.
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Telemarketing and fulfilment
Years of trading have provided First World Media & Marketing Ltd. with a broad perspective and knowledge of this business category. Back to the top Back to the top Competitive Overview and Product Assessment Back to the top Home Shopping and Reader Offers and Catalogues Back to the top Back to the top
We have experience of facilities both within the UK and also in Europe, South Africa and Australia. We have been able to set-up many overseas clients with
a facility appropriate to their business requirements.
In order to trade in any European country a company is required. Over time a number of our overseas clients have requested help in forming a local company.
This expertise has enabled First World Media & Marketing Ltd. to establish companies within South Africa, Hong Kong and Australia. In a number of cases we have
been appointed by our clients to create an entire direct marketing infrastructure - company set-up and telemarketing and fulfilment.
Additionally, we are able to provide an overview of media usage of competitive products and categories.
Similarly, our experience with both reader offers and catalogue marketing allows us to help our clients select the correct marketing route.
Many direct response advertisers are able to make profitable use of satellite channels targeting Europe and North Africa. The infrastructure and set-up are, however, relatively
complicated. The channels can represent a profitable addition to any European direct response campaign and we are able to help any of our clients take advantage of this opportunity.